Ichneo / Account based marketing
You already know which accounts are worth winning.
The hard part was never picking the companies. It is finding the people who decide inside each one, reaching them with something that is actually about them, and knowing which accounts have moved.
Ichneo does that work against a list you choose. Named accounts in, verified decision makers out, each one reached individually.
- 01Your target list, not an algorithm's guess
- 02Verified email and phone before anything is sent
- 03Outreach drafted per person, not merged
- 04Progress reported per account
A market of one, repeated across the list.
Every step below runs in production today. The account list is the one input the system will never invent for you.
You bring the companies worth winning, from your own research, a conference list, an industry directory or an existing pipeline. The system does not guess who matters to you.
For each account, the decision makers are resolved by title and function, with email and phone verified before anything reaches you. An account with nobody reachable is reported as exactly that.
Outreach is drafted per recipient against a stated goal, not merged from a template, and sent from your own domains with opt-outs enforced at every entry point.
Coverage, contact, reply and conversation, counted against the target list rather than against a lead total that flatters the report.
The third option is the one nobody offers.
A platform
Priced per seat, with your process bent to fit the product. Works well when your motion is standard, and the data leaves when you stop paying.
An agency
Someone else runs the outreach and keeps the machinery, the list and the learning. Fast to start, and you own none of it at the end.
A system you own
Built around your account definition and your process, running on your infrastructure, managed by the Stackbinary team. Intellectual property assigned to you on payment.
Before you ask.
What is account based marketing?
Choosing the specific companies worth winning, then treating each one as a market of its own rather than a name on a list. The work is finding the people who decide inside each account and reaching them with something that reflects their situation.
What does an ABM platform actually do?
Most combine three things: a way to build and manage the target account list, a way to find and reach the buying group inside each account, and reporting that measures progress per account rather than per lead. Ichneo covers the second and third, and takes the account list from you.
How is ABM different from normal lead generation?
Lead generation optimises for volume and sorts later. ABM starts from a list you have already decided is worth winning, so the measure of success is coverage and progress inside those accounts, not how many contacts were collected.
How many accounts should we target?
Fewer than most teams expect. A list small enough that a rep could describe why each account is on it is a workable list. If nobody can defend an entry, it belongs in a broader campaign instead.
Do we need an ABM platform or an agency?
Neither, necessarily. A platform charges per seat for a workflow you conform to. An agency runs the outreach and keeps the machinery. A third option is a system built around your account list that you own outright, which is what Stackbinary delivers.
How is progress measured?
Per account rather than per lead. How many of the target accounts have a verified contact in the buying group, how many have been reached, how many replied, and how many reached a conversation. Those four numbers are the report.
Bring twenty accounts. We will run them.
Send a short list of companies you already want to win. We run Ichneo against them, hand back the decision makers with verified channels, and walk through what the system found.
If the build makes sense from there, a fixed price follows within 48 hours.